Goals & Conversions
Turn events into measurable outcomes. Track what matters.
What are goals?
Goals help you measure success. They turn your custom events and pageviews into trackable conversions with clear metrics like conversion rate and total conversions.
signup_clicked event. Create a goal to see how many visitors actually sign up and your conversion rate.Creating your first goal
Setting up a goal is simple:
Go to Goals section
Dashboard → Goals → Create Goal
Name your goal
Use a descriptive name like "Signup Goal" or "Demo Request"
Select event type
Choose Custom Event, Pageview, or Outbound Link
Configure details
Enter the event name or page rule to track
Save and track
Your goal is now active and tracking conversions
Types of goals
Choose the right goal type for what you want to track:
Custom Event
Track when users trigger a specific custom event
Best for:
- • Button clicks
- • Form submissions
- • Video plays
- • Downloads
Pageview
Track when users visit a specific page
Best for:
- • Thank you pages
- • Confirmation pages
- • Success pages
- • Key landing pages
Outbound Link
Track clicks to external links
Best for:
- • Affiliate links
- • Partner sites
- • External resources
- • Social media links
Real-world examples
Here are common goals you can set up right now:
1. Track Signups (Custom Event)
signup_clickedTracks every time someone clicks your signup button and shows conversion rate.
2. Track Completed Purchases (Pageview)
/checkout/successTracks when users reach your success page after completing a purchase.
3. Track Demo Requests (Custom Event)
demo_requestedPerfect for B2B SaaS tracking high-intent leads.
Understanding your metrics
Once your goal is active, you'll see these key metrics:
Conversions
Total number of times the goal was completed
Unique Visitors
Number of unique users who converted
Conversion Rate
Percentage of visitors who completed the goal
Setting up goal tracking
Make sure you're tracking the right events for your goals:
data-track-event for custom events.Best practices
Start with key actions
Focus on your most important business outcomes first (signups, purchases, demos)
Use clear naming
Name goals descriptively: "Free Trial Signup" not "Goal 1"
Test your goals
After creating a goal, trigger it yourself to verify it's tracking correctly
Review regularly
Check your conversion rates weekly to spot trends and opportunities
Keep goals active
You can toggle goals on/off. Inactive goals won't track new conversions
Next steps
Now that you're tracking goals, take it further:
- →Create Funnels to see the multi-step path users take to convert
- →Use UTM parameters to track which campaigns drive the most conversions
- →Analyze user journeys to understand the path to conversion