Goals & Conversions
Measure the actions that matter most, like signups, purchases, and demo requests.
What Goals Do
- Goals turn tracked events and page visits into measurable conversions.
- A conversion can be a signup, checkout success, demo request, or any other important action.
- Create goals from the dashboard settings for the website you want to measure.
Goal Types
Pick the goal type that matches how the action happens.
Custom Event
Use this for button clicks, form submits, and other named actions.
Best for: signups, demo requests, CTA clicks
Pageview
Use this when reaching a page means the user completed a step.
Best for: thank-you pages, checkout success, confirmations
Outbound Link
Use this for clicks that send users to another domain.
Best for: partner links, affiliates, external booking flows
Create A Goal
The setup is short and starts tracking as soon as the goal is active.
- 1. Open the website in your dashboard settings.
- 2. Go to the Goals section and click create goal.
- 3. Choose the goal type and enter the event name or page rule.
- 4. Save it and trigger the action once to confirm data starts appearing.
Tracking Example
You only need code when the goal depends on a custom event.
1<button class="saasanalytics-event-name=signup_clicked">
2 Start free trial
3</button>Pageview goals and outbound link goals need no extra setup. They work with the tracker automatically. Custom event goals require the exact saasanalytics-event-name=... value you use in the goal configuration.
What To Check Next
Once a goal is active, these are the numbers to watch.
- Conversions: how many times the goal was completed.
- Unique Visitors: how many individual visitors converted.
- Conversion Rate: the share of visitors who completed the goal.
If nothing appears, first confirm the page visit or custom event is actually being tracked for that website, then make sure the goal rule matches exactly.